Content Marketing Strategies that Really Payoff

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In the era where Content is King, making the content move on a social space is more about having it at the right place and at the right time. The tested way to succeed in content marketing is to keep on improving & updating your strategy in every campaign.

Change is the only constant thing – yes, it applies to content marketing as well!

The more you practice content marketing, higher you excel. So, here are a few tips that can help you in becoming a pro in the field, get better results, and drive higher traffic through content.

Target Audience – Identification & Understanding

WHO IS YOUR AUDIENCE? is the most important question in content marketing. Look at the selling points, core values, and business-related goals of the brand to get an idea of the people you will be primarily targeting at through the content. Without identifying the audience, it is really difficult to see good results.

After you have identified the audience, it’s time to understand their behavior. Chat sessions and surveys are of great help in getting the feedback from customer as well as understanding what they are usually looking for or the common problems that they have.

Leveraging on the Data

When you will do a regular audit of the content marketing campaign, it will help you in identifying the strategies or say methods that gave positive results. Based on the evaluation, you can form a content strategy.

An audit usually helps in:

• Identifying which content (article, video, image etc) gets maximum likes, shares, comments, and traffic
• Determining the content that gets more leads
• Listing down the content assets that have highest ROI

Learning from Competitors

For those, who work for multiple clients from the same domain, creating content strategy gets a monotonous job. At the end of the day, you end up creating same content format, using same promotion strategy, and at times writing on same topic for all the clients.

This can be avoided by replicating the content strategies of webmasters from other niches. Look at the content that is mostly being shared on blogs of these webmasters and use tools like Cognitive SEO or Buzzsumo to find the content that has most number of shares & links. Analyze and create a solid strategy to market your content.

Other Aspects of Online Marketing

Content marketing when combined with social media or conversion rate optimization, generates better results. Adding call to actions along with powerful content is definitely going to entice the readers. Moreover, also pay attention to the design, color, and font of the copy.

Next comes the promotion on social networks. If your brand is still new in the industry, a social media promotion will be of great help in making the content reach targeted audience. You can also generate content topics by listening to what your customers are sharing on these social networks.

Learning from the Experts

Google is the answer to almost all your problems. Go through the case studies, actionable tips, and stories, which most of the content marketing experts share online. These may help you in framing creative & effective strategies for the campaign. Follow these experts on Twitter, Facebook, and everywhere else to stay updated.

Conclusion

It needs consistent efforts, courage to experiment, and eagerness to learn to become an expert in content marketing. Trends change rapidly but ensure to stay updated to keep up with the industry pace.