Content marketing is the newest kid on the block of online presence. While others use a sledgehammer, you are using a magnet to attract your readers or buyers. Use relevant topics to position your business in the mind of the buyers. It is better to market your content at different social media websites. Get… Read more »

  In order to plan visual marketing strategy, you need to understand your audience first. If your audience is more analytical, you need to focus on text like Linkedin or Twitter and if the audience is more creative, you need to focus on visual marketing through Pinterest and Instagram. Then, you have to build persona… Read more »

  User generated content should be an important part of every marketing campaign. Facts related to this kind of content and knowing about the wide variety of media involved in this content is crucial. This includes Wikis, questions and answers databases, podcasts, forums, review sites and more. The ability of user generated content to allow… Read more »

  A large number of people all over the world are obsessed with the Olympics. It is also crucial for the content marketers to opt for a content marketing strategy in the spirit of Rio Olympics 2016. Whether it’s the SEO related marathon that needs patience and stamina to succeed or the Instagram related gymnastics… Read more »

  It is significant for businesses to realize that long form content, having word count of more than 2,000 words, is crucial for higher rankings in the search results. It is also important to note that this kind of content piece attracts more social media success. Along with these, it is further helpful in getting… Read more »

  Copywriting should be aimed at presenting an effective message that should be persuasive, has the power to influence, and appeals to an audience. Whether you are using video, text, or audio, every medium should have this same objective. This is a golden rule that is applicable not only for the websites but also for… Read more »

  It is important to understand that you just need 24 hours, a few trustworthy and free tools, and a clever person to build a data-driven content strategy in a day.   Content writers need to realize the significance of the connection between data and content. Getting the correct data can help in the generation… Read more »

  It is surprising to know and crucial to realize that there is a disconnect between how marketers spend their time, money and resources to create content and what the consumers actually want. Content marketing has evolved considerably over the years, and marketers are continuously trying to generate content that relates with consumers and what… Read more »

  Online marketers know the importance of unique content. It is also crucial to realize the significance of not creating duplicate content as it gets punished by search engines. Even a closely similar content piece is bad for a website. It often exists when a particular page is accessible to several URLs. Search engines consider… Read more »

  It is crucial for marketers to avoid the pitfalls of scaling content. It is also critical to realize that the issue of scaling content marketing might be related to a larger issue regarded as diseconomies of scale. They need to find surefire techniques to scale quality content without experiencing the general pitfalls. Whether it… Read more »