Studies on how people read content online have shown that the average attention span of internet users has witnessed a drop from 12 seconds in 2000 to 8 seconds in 8 seconds in 2018. 55% of all page views are able to attract 15 seconds of a visitor’s attention. Internet users tend to spend 69%… Read more »

Recent studies have shown that investing in content marketing is one of the most effective ways by which a brand can increase it’s ROI. The studies showed that 47% of buyers viewed 3-5 pieces of content before getting in touch with a sales representative. Nearly 50% of internet users look for videos related to a… Read more »

It is infact true that people comprehend better when the content is complemented by visual elements. For instance, a picture of a duck is comprehended better than D-U-C-K. Today we are incorporating both these elements together to develop engaging content for the websites.

“I have got a chocolate for you” sounds so much more appealing than “I have got chocolates for people,” isn’t it? So is the case with the content that you offer to your customers. A personalized content would fetch you better results while roping in new customers.

Ever imagined that why your content writing skills are unable to drive results for the company? Regularly hundreds of content writers are writing for different brands. Therefore, it is difficult to make your content unique and to standout in the market. Content writers need to produce high quality and value-driven content to engage the targeted… Read more »

As we all know that in the online marketing world, the content is the King. Therefore, it is important for the content writers to create extremely engaging video scripts, blog posts, infographics and much more. A good content can keep the viewer’s eyeballs glued to the screen which eventually means more engagement of the clients… Read more »

Are you going to start an online business? Then, you must have the knowledge about the role of content in an online platform that deals with the audience. The content on your website is the effective way of introducing you to your clients. Writing a content is not an easy task, a writer always struggles… Read more »

In a lot of ways, content is a versatile medium that provides more traffic to your online business. But, it has always been a challenge for writers to create an engaging content that would leave impressions on the blog readers, social media followers or e-mail recipients. Before writing a content, it is always advised to… Read more »

You need to pay attention to a number of factors to ensure that every post’s content is SEO optimized, hyper-targeted to your most lucrative audience segments, addressing key consumer queries, etc. It is important to keep coming up with ideas for new content to ensure that the messaging remains fresh and relevant. 

An effective content plays a major role in enabling a website to turn visitors into long-term customers. The quality of content of a website is as important as it’s design and aesthetic appearance. Relevant content contains no complicated jargon. It clearly communicates the message and ensures that it is understood by the reader. Great content… Read more »