Are you trying your level best to make a name for yourself as a blogger and yet finding a limited number of views and comments on your blog? Content is the very base of your blog. Other factors like SEO techniques, backlinks etc. will function effectively only if you have relevant content. Base your article… Read more »

A recent study by Forrester estimated that digital holiday sales will grow to $151 billion this year. The study also confirms that online holiday sales will increase to $ 567 million by the end of 2018 as well. The elaboration of content wasn’t as important as it is today as marketers are focused on achieving… Read more »

The use of content is essential for promoting any product through digital marketing. Blog posts are one of the most effective ways of creating an interesting personality of your brand to your target audience. But every internet marketer doesn’t know how to promote blog posts effectively. To ensure that your blog posts create a lasting… Read more »

Visual content is an indispensable part of any form of visual communication. But creating eye-catching visual content requires a considerable amount of time, knowledge and energy. Be it color, typography, proportion or design, simple modifications can considerably enhance the quality of your design. To make sure that the visual content which you create helps you… Read more »

The sales procedure is often complex since it involves numerous obstacles and challenges. Sales teams are well aware of these issues, but they are not the only ones to face them alone. Sharing targeted content with prospects during specific situations of the buying process can help a sales representative to acquire a good reputation. Good… Read more »

There are occasions when the process of content marketing seems confusing to website owners. You may spend a considerable amount of time searching for a topic to write your blog post on, interact with influencers regarding ongoing trends or keeping a track of traffic through Google Analytics. There are numerous tasks which you need to… Read more »

The internet offers immense scope to businesses who intend to build a strong brand. To create brand awareness and a credible image in the minds of your target audience, you can make use of digital marketing services such as video ads, social media, SEM and SEO. At present companies of all sizes are using content… Read more »

These days, blogging is more than just about writing superb content. Bloggers have to take into consideration the structure of their blog posts and why it is significant. Despite the fact that content is king, the post type and writing style are as important for the success of your blog and SEO. You need to… Read more »

Studies on how people read content online have shown that the average attention span of internet users has witnessed a drop from 12 seconds in 2000 to 8 seconds in 8 seconds in 2018. 55% of all page views are able to attract 15 seconds of a visitor’s attention. Internet users tend to spend 69%… Read more »

Recent studies have shown that investing in content marketing is one of the most effective ways by which a brand can increase it’s ROI. The studies showed that 47% of buyers viewed 3-5 pieces of content before getting in touch with a sales representative. Nearly 50% of internet users look for videos related to a… Read more »