The three types of media that businesses can use to influence customers positively are paid, earned and owned media channels. Each type has been used for marketing before but now, companies put more emphasis on owned versus sponsored content while also figuring out the right level at which an investment into social networks should be… Read more »

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Content syndication refers to the practice of distributing published content through third-party channels. In other words, it allows businesses to share their articles, videos, podcasts, and other forms of content with a larger audience beyond their website. Not only does this help increase brand exposure, but it can also drive traffic back to the source… Read more »
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Captivating readers from the very beginning is crucial when it comes to creating a successful blog. The introduction sets the tone for the entire piece, serving as a critical entry point for the reader. Unfortunately, many writers struggle to produce introductions that get the job done. Whether it’s due to excessive length, lack of clarity… Read more »
