• Most people often fail to differentiate between content marketing and brand storytelling. At present, many companies are using both content marketing and brand storytelling for reaching out to new customers and engaging existing customers. Content marketing is the practice of publishing educational and promotional content for prospects and customers. Engaging, relevant content is shared by… Read more »

  • According to B2B decision makers, the content developed by B2B marketers is not up to expectations. 50% of the reported content is either too fluffy and 47% mention that found isn’t relevant. Bad habit strategy, low metabolism execution, and overly processed tactics are some major issues which caused the failure of content marketing campaigns. First… Read more »

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