Hashtags have exploded in popularity and are now an important part of social media. But what are they, and why are they so popular? Hashtags are a way to group related tweets together, making it easy for people to find content that interests them. They can also help you get more followers and increase engagement… Read more »

Are you looking for ways to improve your social media marketing strategy? If yes, then you should know when the market changes, so do marketing strategies. Marketers today know that they need to use social media as a way of reaching their audience and executing on marketing plans but this can be difficult with all the… Read more »

Do you think social media costs you too much time? Do you devise your social media messages ad hoc or do you work with a social media schedule? With such a plan you make it a lot easier for yourself. In this article, I give you some tips for good social media content planning. Want… Read more »

The use of social media is a must for marketers to reach out to their target audience. Though the purpose for which platforms like Facebook, Twitter and LinkedIn have remained the same, the ways they are used has changed over the years. Having a clear perception of the exact type of content you need to… Read more »

To excel in social media, you need to be adept at analysis, conceptualization, advertising etc. One of the simplest ways of performing all these activities is to ensure that you have access to all social media marketing tools. Awario is a tool which is best suited for small businesses and solopreneuers. It monitors all major… Read more »

Are you looking for ideas to promote your brand through social media? Having a clear perception of stats related to social media in 2019 will help you do that. As of Jun 2017, there were one billion active users on Instagram. Instagram’s 2017 data shows more than two million monthly advertisers on the website. The… Read more »

Social media has emerged as a vital aspect of marketing strategy in recent years. Social platforms are widely used to generate brand awareness, connect with prospective buyers and increase leads and sales.

We have all seen those little write ups that explain the video we are about to watch on YouTube. The script gives a sneak peak into the content that the video is about to unfold. A video script is supposed to be creative, short and crisp. Keep a check on the addressing the target customers,… Read more »

What is the best time for posting on social media? Unmetric, which is an AI-powered social analytics firm conducted a review of social media posts from 100 US-based brands over a period of five weeks. They presented the data in the form of an infographic which explores answers to that question. They found that when… Read more »

When you are a business owner, make social media posts is not a cakewalk. You need to convey your message to your target audience in a professional but friendly tone. While making posts on Facebook, make sure that you post when your audience is online. Use imagery which can be used in mobile phones also…. Read more »