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  • Prospective buyers and clients only respond to marketing content only when it addresses a query, challenge or highlights an opportunity which is relevant to their role, business or industry. They are not likely to read and engage with generic content. 60% of buyers engage with white papers during the buying process in comparison to any… Read more »

  • A recent survey of B2B buyers revealed tat 82% stated that they wish B2B had the same level of creativity as B2C. To make sure that the content of your site is as impressive as that of B2C businesses, you can steal ideas from B2C magazines. To generate interest among your readers, use actionable advice… Read more »

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