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  • Once your organic influencer marketing campaign completes its cycle, you get contents of excellent quality from influencers. These creatives can be used in paid channels. These days, marketers are using influencer content for displays and programmatic advertising. You can ensure better engagement with your target audience by using authentic copy from influencers. A longer copy… Read more »

  • Most people often fail to differentiate between content marketing and brand storytelling. At present, many companies are using both content marketing and brand storytelling for reaching out to new customers and engaging existing customers. Content marketing is the practice of publishing educational and promotional content for prospects and customers. Engaging, relevant content is shared by… Read more »

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