Weekly Infographic: How to Create Content for Links, Engagements, and Conversions

Blogging, Content Marketing. - Leave a comment

Digital marketing has emerged as one of the most effective forces in the marketing domain. But to reach out to prospective buyers and turn them into customers, you need to create, publish, and distribute valuable content. The main aim of content for engagements is to generate and nurture leads through the sales funnel of your brand. Therefore, you will need to make your content more product or brand based. Rather than focusing only on text, use visuals in your content.

Present a common issue and present your product as the solution. Some of the best types of content you can consider using include webinars, case studies and product manuals. Don’t underestimate the effectiveness of social proof(credentials, testimonials, endorsements, etc.). This Spiralytics infographic shares some useful tips regarding how you can create content for links, engagements and conversions.