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  • Hashtags have exploded in popularity and are now an important part of social media. But what are they, and why are they so popular? Hashtags are a way to group related tweets together, making it easy for people to find content that interests them. They can also help you get more followers and increase engagement… Read more »

  • The three types of media that businesses can use to influence customers positively are paid, earned and owned media channels. Each type has been used for marketing before but now, companies put more emphasis on owned versus sponsored content while also figuring out the right level at which an investment into social networks should be… Read more »

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