Creation of relevant content requires a lot of time and effort. So, when despite your best efforts, your content fails to create an impact, you are likely to feel crestfallen. You might think that there are issues related to content quality alone. But there is also one possibility that something went wrong with your content… Read more »

Digital marketing has undergone notable changes over the last decade. Now, digital marketers have an abundance of platforms to choose from where their target audience spends a major part of their time. Visual content can play a major role in making your content more presentable to your target audience. Tweets with images receive 150% more… Read more »

Unlike website pages which have different goals, & objectives, landing pages have a single focus, I.e. to grow your conversion rates. Thus, when it comes to digital marketing strategies, you can create a lengthy scroll of the best landing page practices which can be useful in convincing more visitors to sign up with you. Since… Read more »

Though most marketers agree that infographics are effective in boosting engagement and traffic, there is barely any statistics to directly relate infographics with lead generation. Recent studies have shown that 96% of visitors who come to your site, aren’t ready to place an order at the outset. In most cases, initial visits do not generate… Read more »

The presence of an effective content marketing strategy is essential for ensuring a strong presence on the internet. Creating engaging content in the form of blogs can help you to connect at the personal level with your target audience. Blogging on a regular basis will help you to make sure that people visit on your… Read more »

Effective content marketing has traditionally been based on a well-planned content strategy, well-defined targets and content analysis of results. But have you ever wondered as to how you can figure out whether your content marketing activities are successful? There are a number of metrics which you can use to interpret, analyze and measure the success… Read more »

Creating a unique blog post, infographic or video can be a big challenge. But gaining the desired level of attention on the internet is tougher. At present, 90% of businesses use content marketing. 70% of B2B are creating more content than they used to till a year ago. 62% of B2B marketers utilize infographics. 94%… Read more »

At present, content plays a vital role in digital marketing. The days when sending masses of cold emails for gaining exposure are a passe. Contents are of 12 major types-blog posts, podcasts, infographics, visualized data, interactive charts, guides, ebooks, whitepapers, case studies, video, slides, and checklists. The high popularity of content marketing is signified by… Read more »

Are you having a tough time trying to comprehend how to write and optimize flawless SEO content? If you do, then you are not alone. As Google is coming up with new updates periodically, it is indeed a big challenge to keep up with the changes. To create the perfect content for SEO, you will… Read more »

Content marketing is gained considerable popularity in recent times among B2B companies because of its ability to generate ROI. The annual B2B Content Marketing Benchmarks, Budget, and Trends which was released recently by the Content Marketing Institute reported that 70% of B2B marketers have much more success in content marketing than in 2017. Undoubtedly, content… Read more »