If you are having a tough time developing a content marketing strategy for 2019, you are not the only one. A recent survey conducted by the Content Marketing Institute found that just 12% of respondents felt that they were successful in their efforts to manage content strategically. To develop a workable strategy, take into account… Read more »

Sales enablement has emerged as one of the priorities for marketers from numerous companies. In HubSpot’s State of Inbound 2018, noted that 37% of marketing leaders placed it among their top initiatives since it offered them with a more effective approach to the conventional sales process. There are seven major types of sales enablement content… Read more »

Creating high-quality content is a vital aspect of an effective marketing strategy. By developing relevant content, you can ensure that your website gets a good ranking on search engines for keywords related to the products or services you are offering. But creating high-quality content isn’t a cakewalk, especially when you have a tight deadline. Typing… Read more »

Major tools of internet marketing such as Facebook, Twitter and Google are changing quickly. Businesses which are able to adapt to these new changes have more opportunities for growth as compared to others. To stay ahead of your competitors, you will need to pay attention to some new rules related to content marketing. Focus on… Read more »

If you are involved in the SEO industry, then you are likely to have heard about infographics. But are you aware of their significance? In a survey conducted recently, 40.2% of marketers stated that original graphics like infographics engage their target audience in the best way. As a matter of fact, infographics performed better than… Read more »

To make sure that your blog attracts a lot of organic traffic from social media platforms and search engines like Google, you need to create blog posts around interesting topics. But doing so on a weekly basis can be a major challenge. To come up with unique ideas related to content when you are going… Read more »

Creation of relevant content requires a lot of time and effort. So, when despite your best efforts, your content fails to create an impact, you are likely to feel crestfallen. You might think that there are issues related to content quality alone. But there is also one possibility that something went wrong with your content… Read more »

Digital marketing has undergone notable changes over the last decade. Now, digital marketers have an abundance of platforms to choose from where their target audience spends a major part of their time. Visual content can play a major role in making your content more presentable to your target audience. Tweets with images receive 150% more… Read more »

Unlike website pages which have different goals, & objectives, landing pages have a single focus, I.e. to grow your conversion rates. Thus, when it comes to digital marketing strategies, you can create a lengthy scroll of the best landing page practices which can be useful in convincing more visitors to sign up with you. Since… Read more »

Though most marketers agree that infographics are effective in boosting engagement and traffic, there is barely any statistics to directly relate infographics with lead generation. Recent studies have shown that 96% of visitors who come to your site, aren’t ready to place an order at the outset. In most cases, initial visits do not generate… Read more »