Digital marketing has emerged as one of the most effective forces in the marketing domain. But to reach out to prospective buyers and turn them into customers, you need to create, publish, and distribute valuable content. The main aim of content for engagements is to generate and nurture leads through the sales funnel of your… Read more »

Are you aware of the fact that 90% of information to the human brain is visual? Using visual content will boost the visibility of your content among your audience. 65% of people are visual learners. It takes 1/10th of a second for the brain to understand a visual scene. Studies have shown that the average… Read more »

Are you finding it tough to come up with ideas to write your new blog? To establish yourself as an authority in your niche, you will need to create list posts. Prepare a comprehensive list of tools, books and resources that are useful to your target audience. A How-To-Post is another helpful blog post idea…. Read more »

Once your organic influencer marketing campaign completes its cycle, you get contents of excellent quality from influencers. These creatives can be used in paid channels. These days, marketers are using influencer content for displays and programmatic advertising. You can ensure better engagement with your target audience by using authentic copy from influencers. A longer copy… Read more »

Most people often fail to differentiate between content marketing and brand storytelling. At present, many companies are using both content marketing and brand storytelling for reaching out to new customers and engaging existing customers. Content marketing is the practice of publishing educational and promotional content for prospects and customers. Engaging, relevant content is shared by… Read more »

According to B2B decision makers, the content developed by B2B marketers is not up to expectations. 50% of the reported content is either too fluffy and 47% mention that found isn’t relevant. Bad habit strategy, low metabolism execution, and overly processed tactics are some major issues which caused the failure of content marketing campaigns. First… Read more »

There is a right way for composing and send a guest-post or guest-article. There is a wrong way also. Content marketing agency PointVisible has partnered with influencer outreach tool to Pitchbox to ask more than 80 editors about the guest-post pitches-the total number they receive, when senders should follow up, what elements they should contain,… Read more »

A well-organized content strategy with clearly defined goals and constant result analysis forms the stepping stone of any successful content marketing campaign. There are a several metrics which you can use to measure and analyze the performance of your content. Page Views signify the number of views per web page. It offers you an idea… Read more »

It is essential for small businesses to create and incorporate video as part of their content marketing strategy. To get more personal with your existing and prospective customers, you can make use of behind the scene video tours. It will give them a clear idea of who you are. You can also create product videos… Read more »

Are you in search of ways to enhance your social media strategy? To create an effective social media strategy, first and foremost, you will need to have a good understanding of your target audience. Have a clear perception of whom you want to connect with. Spend some time in research and rely more on data… Read more »