Visual content is one of the major priorities for writers. Statistics show that when given 15 minutes for consuming content, 66% of consumers would prefer something beautifully-designed over plain and simple. First and foremost, you will have to focus on branding. Create loyalty, credibility, and preference with a strong identity which communicates who you are… Read more »

Are you confused about the difference between inbound marketing and content marketing?Inbound marketing is an approach which focuses on attracting customers through content and interactions which are relevant and helpful. Content marketing is a marketing technique which creates and distributes valuable, relevant and consistent content to attract and retain a defined audience.

Viral content is an online asset since it is shared by users on the internet across different internet platforms. Using informative viral content, the marketer witnesses an increase in his ROI. It is hilarious and readily agrees with your viewpoint to show what you mean. Viral content is highly emotional also. The information shared needs… Read more »

Measuring the performance of content marketing enables you to gain an idea about the impact created by your content. The first area where you should focus on while measuring content marketing performance is awareness. You can enhance the awareness of your target audience by publishing high-quality content and optimizing them on a regular basis through… Read more »

Starting an email marketing campaign is often the toughest job for a website owner. The use of email newsletters can help you build relationships with customers, attract new ones and boost sales. Was your brand recently recognised for being amazing?Customers love to share the joy of your achievements.

Are you about to start your business blog? To do so, you need to ensure that you have an original idea and you blog has practical, informative content. People won’t be sharing your article if they have read a separate version of it before. Your website also needs to have an entertainment component. It should… Read more »

Creating marketing videos is quite costly. Therefore you need to ensure that you acquire the most from your investment. You can post your video on your website, share it across social channels. You will start off with your content by making it education and emotion based. You will have to distribute it properly across different… Read more »

Visual content has gained considerable popularity across different social media platforms. To enhance the effectiveness of your visual marketing activities you need to make your content crisp and shareable. Use different formats for different platforms and make use of memes. You can also make good use of visual quotes which are worth sharing. This informative… Read more »

Are you creating a content marketing process for your business? There are a number of content marketing tools which you can use for the process. Pocket is a tool which can help you in collecting bookmarks and select options to share them all at a single place. Buzzsumo offers insights on the most popular content… Read more »

Most business owners are often confused as to how they should start off to help their business grow. Proper use of font, color pallete and logo across content, emails & social media campaigns is essential. Then, the site owner should make his website ready for email marketing. Once the emails are sent, it’s time to… Read more »